How (XP) Experience Strategy Helps define the Customer Journey
What is Experience Strategy? XP strategy defines the marketing activities a business undertakes to most accurately and successfully (ie: leading to sale or conversion) convince consumers to engage with the business over its competitors. In a digital world, experience strategy is about gaining and holding as much attention as possible in an over-saturated, over stimulated, attention-deficit environment.
How consumers choose the brands and platforms that enable them to connect, communicate, experience & share, depends largely on the pathways provided to them by marketers. Experience Strategy is that pathway.
Why Customer Experience Strategy is Important
Experience strategy is critical to modern business practice because it is.