Exponential Technologies

What are Exponential Technologies?

Experience Strategy – or ‘XP’ Strategy – is a mechanism for mapping a business’ marketing & promotion activities against actual (data-driven) consumer behaviours, to achieve a specific (or many) desirable outcome.

A Customer’s interaction with a brand is made up of various Touchpoints – websites, physical product, advertising – the Customer Experience is how these touchpoints are connected, leading the customer on a journey from point A to point Z.

Experience Strategy lays out the ideal pathway from a customer’s first interaction to their last – ideally a purchase, conversion or desired business outcome. A successful strategy is like a story; an engaging narrative with a beginning, middle and end, that allows the customer to ‘choose their own adventure‘ whilst generating business results regardless of whether the customer choice (experience) is positive or negative.

The best strategy is invisible; allowing the customer to interact with autonomy – the brand appearing in singular moments to guide action, provide choice, support and nurture the customer’s own desires.

experience strategy

How consumers choose the brands and platforms that enable them to connect, communicate, experience & share, depends largely on the pathways provided to them by marketers. Experience Strategy is that pathway.

How Businesses Can Leverage Exponential Technologies

About Experience Strategy and why it is importatn, and links to relevant articles  on this site. And takes readers through the most important aspects of the Topic.

A successful strategy is... an engaging narrative... that allows the customer to 'choose their own adventure' whilst generating business results regardless of whether the customer choice (experience) is positive or negative.

The Near-Future of Work; Distributed, Virtual, Globally Connected

Humanity is no longer bound by the constraints of 9-5 work and outmoded industrial revolution ideology, thanks to the rise of exponential technologies, AI, distributed networks & virtual reality that now allow individuals to impact the world, doing work they love, from anywhere in the world.

2048: Machines, Hive-Mind, Synthetic Humans & Abundance (Yes, Abundance)

Abundance is coming. Exponential technologies are opening the doors of perception and allowing the next generations to not only imagine a better world, but to create it.

Sifting Through The Noise of a Big Data World

With the ever-growing proliferation of data, being able to choose what we want to see, when we need to see it, in the format (and device) we want to see it on, is a process that AI and machine learning will do very well. Freeing us to explore our human lives – creative expression, meaningful work, imagination – with the freedom of knowing we will receive the information we need, when we need it.

AI-Powered Marketing Set To Unlock $5 Trillion Upside For Business (McKinsey)

Artificial Intelligence is set to unlock a potential 3-5 Trillion Dollars in upside for businesses when applied in Top-Level functions, such as Marketing & Sales – according to a new report from Mckinsey.

Battle of The Bots – Artificial Intelligence vs Algorithms

If it’s not Learning, it’s not Artificial Intelligence (AI) – it’s an Algorithm. What are the key differences between Artificial Intelligence vs Algorithms? This article explores how they differ and how you can tell them apart.

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