How to craft brand narratives for your business using the “Choose Your Own Adventure” framework, for more compelling storytelling and increased customer engagement.
Humans have connected with each other through storytelling as far back as our ancestors sketched their world on cave walls. Stories are the ultimate social currency, our brains are wired to draw meaning from them. Where a picture speaks a thousand words, a carefully crafted narrative has the ability to build (or destroy) nations.
I remember as a kid I loved Choose your Own Adventure books (CYOA). There was an engagement with the material that came from being an active participant, and not simply an observer, that was exciting compared to normal books. I felt like I had control over the outcome, even though my choices were obviously pre-determined by the Author’s hand.