How to Create Great Customer Experience Strategy, According to Adobe and eConsultancy’s latest 2016 digital marketing report
- What is customer experience (CX)?
- How is CX different from customer service?
- How important is customer experience?
- 7 ways to create a customer experience strategy
The 2016 Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in 2016 – and for the third year in a row, the same answer came out on top.
And The Winner Is: Customer Experience Strategy
Can you guess what the most exciting opportunity for a business is?
If you guessed ‘customer experience’ (or CX), you guessed right.
So, how do you create a great Customer experience?